Acquisition/Direct Marketing Campaign
Awarded to the agency/marketer that demonstrates the most innovative and effective use of the interactive channel where the primary goal was to acquire new customers, sales or leads. Entry should include details of the program goals, objectives, tactics, and results. Effectiveness will be measured by comparing results to previous efforts, industry standards, or initial goals along with customer acquisition costs (directional/percentage results accepted)
Brand/Launch Campaign
Awarded to the agency/marketer that demonstrates the most innovative and effective use of the interactive channel where the primary goal was branding, including a brand/product launch. Entry should include details of the program goals, objectives, target, tactics, and results. Effectiveness will be measured by comparing results to initial goals or industry standards along with program impact on the brand.
Best Integrated Campaign
Awarded to the agency/marketer who devises the best integration across multiple media. This category will also consider how the interactive program is measured and its impact on the overall campaign. Entry should include samples of work across media and campaign effectiveness
Best Use of Mobile
Awarded to the agency/marketer that demonstrates the most innovative and effective use of mobile marketing across all mobile initiatives (display or opt-in/mobile only or part of a larger campaign). Entry should include details of the program goals, objectives, tactics and results.
Best Use of Search
Awarded to the agency/marketer demonstrating the most effective and innovative search program. Entries can be submitted across various search efforts, including paid and organic search, innovative (targeting, buying, tracking), branding power, and ROI. Entries should include campaign volume (estimates) as well as key results..
Best Use of Social Media
Awarded to the agency/marketer that executes the most innovative and effective strategy for an online marketing campaign that directed users to a specific action utilizing word-of-mouth, viral, guerilla marketing, consumer-generated and/or blog channels.
Best Use of Sponsorship
Awarded to the marketer/agency demonstrating most innovative and successful use of particular event/site content and using the unique qualities of the sponsorship to maximize effect. This category will consider both media/creative integration, placement and overall results/impact. Entry should include program goals, objectives, samples of work and results.
Best Use of Targeting
Awarded to the marketer that demonstrates the most effective and innovative use of any targeting (including behavioral, geographical, contextual etc.). Entry should include program goals, objectives, target audience, targeting tactics and results.
Best Use of Video
Awarded to the agency/marketer that demonstrates the most innovative and effective use of any streaming video (pre-roll, in-banner, long form, viral etc.). Entry should include details of the program goals, objectives, tactics and results along with media and creative samples/clips.