MIMC Awards Blog

Nutrition and health guru Mike Geary is an internet phenomenon, with sales of his e-book having reached at least half a million, making it the top selling product of its kind. What makes it such a success, and why is it so difficult to find any negative reviews of the product on the internet?

Being overweight, a lack of fitness, and even addictions like smoking and alcohol are down to bad habit patterns that can be broken by any individual with the necessary willpower. Most of us mere mortals need more than a little help if we are to succeed in changing bad lifestyle choices for good ones and achieve the body or health level we really want. When it comes to healthy eating choices, human beings are hard-wired to prefer fatty, sugary, high-calorie foods, which is a behavior left over from our Paleolithic ancestors, who had to work or fight for every mouthful they ate.

Overweight people, who now make up two-thirds of all Americans, gain weight in the first place because they had less control over their appetites than they should have had. Realistically, they will not be able to lose that weight or regain their fitness without an enormous motivation, such as a serious health scare or the aid given by a realistic, achievable regime. This is where Geary’s product wins out, which is why any Truth about Abs review you find will be grateful and positive.

The Truth about Abs does not require any user to thrash his muscles out every day in the gym, or starve himself on a few lettuce leaves and an apple, or even live on soup or shakes. The exercises are as short as 30 seconds and they need only be done three days a week as Geary’s theory is that short sharp exercise alternated with periods of rest is more effective than long, boring sessions in the gym.

Nor is the diet side of the program very stringent. The buyer is asked to steer clear of processed and junk foods, which is pretty well what he would expect anyway. But he is positively encouraged to eat filling and fatty foods like eggs, meat, whole milk, cheese, cream and nuts, while soy, and whole wheat, traditionally always found in the “good” foods column, are now no-nos.

Reviews and blogs about the program are almost without exception positive and glowing. Here and there a diligent internet surfer may find a slightly lukewarm comment, such as a review saying a customer did not lose weight quite as quickly as the program promised, but on the whole it is almost impossible to find a negative review.

Geary’s system costs just $4.95, which buys the user a whole cart load of help, including the 142-page e-book, a metabolic rate calculator, instructional DVDs, meal planner, and other resources.