2008 What's Next Forum and Technology Awards Ceremony

Tuesday, June 3, 2008
6:00pm - 8:30pm
Royal Sonesta Hotel, Cambridge

The 2008 What's Next Forum & Technology Awards will recognize and celebrate innovative technologies developed in New England. Winners will be announced in nine categories.

Agenda

Innovation Hall of Fame Honoree

What's Next for Technology
 
Is Advertising the Model of the Future?

In just ten years, the rapidly emerging value and economics of online advertising have caused a tectonic shift in conventional media. Will it do the same to software? The fifty-year-old business model of rich licensing and service fees could fade if competition in the form of ad-supported online software services come to the fore. The billion-dollar question: Is online advertising the winning model of the future for more than just content? Is it one of several models? Is it a hype-mongered fad? The only certainty is that the internet in general and Software as a Service in particular will have a big impact on the software industry.  And while there is some momentum with advertising supported models, big questions loom: Will enterprises tolerate ad support the way consumers do? Will ad-supported software feel the same as ad-supported online content? What are the limits of this model? Can current leaders in the software industry navigate the change or will this be led instead by Google and new entrants? 

• Moderator - Jeff Bussgang, Partner, Flybridge Capital Partners
• Speakers to date - Greg Arnette, Founder and CTO, Sonian, Inc; Katie Rae, Senior Director, Product, Microsoft Boston Concept Development Center; Baba Shetty, Chief Media Officer, Hill Holliday

Emerging Technology Demos

During the cocktail reception, the following companies will be featuring demos of their emerging technologies (powered by Common Angels):

Pricing

Individual Tickets
Members: $125 / Non-Members: $195

Table of 8
Members: $800 / Non-Members: $1200